In AdClicks, a Dataset is the source of data for your widgets and reports. Think of it as the "category" or group where your marketing data lives — whether it’s from Paid Media, Web Analytics, SEO tools, or Lead Management platforms.
When you create a widget or set up a performance alert, one of the first steps is to choose a dataset. This tells AdClicks where to pull the data from, depending on what you want to analyze.
Available Datasets in AdClicks
| Dataset | Description | Compatible Tools/Platforms |
|---|---|---|
| Google Analytics 4 | Website traffic and user behavior tracking. | Google Analytics 4 (GA4) |
| Keyword Insights | SEO keyword ranking and visibility tracking. | Keyword.com |
| Lead Management | Tracks lead performance from calls and forms. | CallTrackingMetrics, CallRail, Google Ads (lead forms) |
| Paid Media | Performance data from paid advertising campaigns. | Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads |
| SEO Insights | Site audits, keyword tracking, and SEO health reports. | SEMrush |
| Search Console | Organic search performance data. | Google Search Console |
| Social Media | Metrics on audience engagement and reach on social platforms. | Facebook Insights, Instagram Insights, LinkedIn Insights |
| YouTube | Video performance, engagement, and subscriber growth analytics. | YouTube Analytics |
How to Choose the Right Dataset
If you’re not sure which dataset to choose:
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Use Google Analytics 4 for overall website performance.
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Use Paid Media to analyze your ad campaigns across platforms.
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Use Lead Management to track calls or lead form performance.
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Use SEO Insights or Search Console for organic visibility.
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Use Social Media or YouTube for engagement metrics on your owned channels.
Choosing the correct dataset ensures you're getting the right data from the right source.
Keep in Mind
The list of available datasets is constantly evolving as we add new integrations and capabilities.
Check back regularly or reach out to support@adclicks.com if you're looking for a specific data source not listed here.
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